[VIDEO] Years in the making: Building an economy around fashion in Egypt


What does it take to build an economy around fashion? We asked some of the powerhouses of Egypt’s thriving fashion industry how they started, what challenges they face and how they view the future of the business.

Mona Afifi is the cofounder of Style Treasure, one of the first Egyptian online boutiques. Maria Sanchez Munoz is the cofounder of Maison Pyramide, which offers a wide range of consultancy services to help brands grow while connecting them to the regional and global scene. Farah Al-Ashiry, founder of Fufa Designs, finds inspiration in local heritage, as reflected in the cuts, styles, colors and patterns of her collections.

Between these three entrepreneurs, we trace how the different building blocks of the business of fashion help create and grow the industry. Read the full story.

Video produced and edited by Farah Saafan. 

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