[VIDEO] Sit-down with Dipak Jain: How to overcome cross-cultural barriers when launching a product in different markets


When launching the same product in different markets, it may be difficult to pertain to customers due to cultural differences between countries and nations. Business Forward sits down with European President-Designate, professor of marketing, global advisor at China Europe International Business School (CEIBS) and former dean of INSEAD Dipak Jain to gain some insight on what to do in order to successfully penetrate new markets with different products.

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