Following Egypt’s rigorous economic reform program that was announced in 2016 and the floatation of the Egyptian [...]
Recent Articles by Toqa
Ramadan’s 6-hour workday: How good of an idea is that?
According to Egypt’s Labor Law, employees should work no more than eight hours a day, with no [...]
AI in Egypt: Turning threats into opportunities
The debate around artificial intelligence (AI) is rather vehement and remains largely unpredictable. The question is no [...]
The Going Global Series [PT3]: From Egypt to LA, Elves eyes its own AI assistant
As millenials are increasingly preferring texting over calling, chat-based and messaging services are seizing the opportunity. Last [...]
In the B2B world: How a product’s country of origin affects buyer behavior in Egypt and Canada
A consumer’s sentiment towards products may be affected by multiple things, and the country of origin (COO) [...]
The Going Global Series [PT2]: How New York became Zooba’s next destination
For a long time now, the Egyptian cuisine has proven itself to be one of the most [...]
2 minutes with Nadir Shaikh: The effects of economic reform on Egypt’s investment climate
After years of political and economic turmoil in Egypt, the country has been busily attempting to ameliorate [...]
The Going Global Series [PT1]: How Azza Fahmy set foot in London and Los Angeles
Azza Fahmy has established itself as one of the most original and significant jewelry brands in Egypt. [...]
Large firms improved, SMEs slowed down: What Q2-18/19 had in store for business performance
The latest edition of the Egyptian Center for Economic Studies’ (ECES) Business Barometer (BB) survey - released [...]
2 minutes with Abdelhameed Sharara: Unearthing disguised entrepreneurial potential in Upper Egypt
In recent years, multiple entities have been working to improve the entrepreneurial ecosystem in Egypt. With Cairo [...]