Artisan refers to a person or company that makes a high-quality, distinctive product in small quantities, usually by hand and using traditional methods. Products can range from jewelry to clothing to even food products.
This type of entrepreneurship is widely acknowledged as an engine for poverty reduction and economic development.
Because of the importance of artisan products, many companies are now fostering artisans due to the demand on their unique products. For example, IKEA, the home-furnishings company, collaborates with rural artisans around the world to create limited-edition collections that are sold in its stores.