Copyright of Shereen Shaheen, head of Public Affairs and Sustainability for North Africa, The Coca Cola Company
Business Forward Digest
Supporting and partnering on the AUC School of Business campaign “This is how I moved my #BusinessForward”, the Coca Cola started off the campaign sharing their own story of integrating the ‘shared value concept’ on three levels: redesigning how the company operates, redefining productivity and cluster development. This concept can be integrated into businesses of all sizes. Read the company’s presentation of the concept below:
Business forward and Shared Value concept- The Coca Cola Company
