While there are marketing guidelines detailing what to do in times of crisis, there aren’t any that [...]
Recent Articles by Reem
Marketing in crises
Marketing in crisis and recession: how should businesses communicate in the pandemic?
As businesses navigate the impact of COVID-19, a vast majority are challenged with how to go about [...]
Supply chain management
How are traditional supply chain models transforming as a result of COVID-19 disruption?
Since COVID-19’s spread as a pandemic, business vulnerabilities have been exposed tremendously especially with regards to their [...]
