The New York-based United Nations Global Compact Principles of Responsible Management Education (PRME) was the subject of [...]
Recent Articles by Yasmin
How multi-stakeholder collaboration can be a catalyst for inclusive sustainable development
The challenges facing our world today, particularly climate issues, call for the collaboration of the private sector, [...]
The future is data driven: Shifts shaping marketing in Egypt in 2022
To keep up with a fast-changing, increasingly digital reality, marketing needs to consistently uphold purpose and add [...]
How business schools can help Africa handle the impending climate crises
As part of the Business Forum hosted by the AUC School of Business Forum last week, a [...]
Is convenience shopping driving Egypt’s post-pandemic recovery?
Laila Adly, a retired English teacher living in Cairo, has long ordered all her grocery needs from [...]
Egypt’s private sector will be driving economic growth, experts say at Business Forward 2021 annual event
The private sector is crucial for Egypt’s economic growth; fortunately, the government is realizing this with its [...]
Talabat CEO’s entrepreneurial journey is about pushing his limits and living transnationally
Tomaso Rodriguez is more than your usual entrepreneur. Problem-solving seems bred in his bones, even if it [...]
New Business, Old Ideas [Pt 3]: The flower-growing business reshaping Egypt’s bouquet culture
Our New Business, Old Ideas series focuses our lens on newly established and highly creative businesses selling [...]
Egyptian private school graduates mulling sabbaticals as the pandemic lags on
Like many 17-year-olds, Joury Azmi is bursting with ambition. She has worked part-time in marketing for her [...]
Russian tourist return is causing a Red Sea destination boom, hospitality workers say
Inbound Russian tourism, once a main market for Egypt’s Red Sea resorts, is reaching new heights as [...]