We often talk about work-life balance, especially in corporate contexts; organizations and employees consistently battle with this. [...]
Egypt’s PR and events industry: another real example of agility and innovation in a fast-changing world
How many events, conferences or forums had to be cancelled starting March or have successfully transformed into [...]
How COVID-19 is pushing PR and events industries to the edge of reinvention
In what has been probably the most dramatic March in our memories, a frenzied storm grinded the [...]
How employment is set to evolve post-COVID-19
Working from home used to be a distant fantasy for some. Convincing your traditional-minded boss that you [...]
Q and A with Abla Abdellatif, Executive Director of the Egyptian Center for Economic Studies (ECES)
It is by far one of the most difficult times the world has gone through. The COVID-19 [...]
Egypt’s stable economic outlook is a good sign, but should be treated with caution
Earlier last month, major global credit rating agencies like Moody’s and Standard & Poor’s kept Egypt’s rating [...]
How managers can lift their teams – remotely
Crises take us by surprise and without letting us know or asking for permission, they just arrive. [...]
COVID-19 Brand Communication: The Playbook
While there are marketing guidelines detailing what to do in times of crisis, there aren’t any that [...]
With AI progressing rapidly, what formula could work for the MENA region?
The UAE-based Interactive Robots and Media Lab (IRML) engaged in the creation of the world’s first Arabic [...]
Marketing in crisis and recession: how should businesses communicate in the pandemic?
As businesses navigate the impact of COVID-19, a vast majority are challenged with how to go about [...]