For years, business schools were expected to prepare students for the market through strong academic foundations, technical knowledge, and structured learning environments. Today, that is no longer enough. Industries are evolving faster than traditional academic models can keep up with. Roles are changing, AI is reshaping entire functions, and employers are no longer hiring based […]
Across Africa, sustainability is no longer an abstract concept or a distant aspiration. It is an economic reality. The continent faces some of the world’s most pressing sustainability challenges, from climate vulnerability and water scarcity to energy access and rapid urbanization. At the same time, Africa is also emerging as a space for innovation in
Artificial Intelligence is redefining marketing in the era of hyper-personalization, transforming how brands understand, reach, and engage consumers. From Traditional Segmentation to Hyper-Personalization The shift from demographic-based segmentation to dynamic, AI-driven personalization is changing the game. By leveraging data insights and predictive analytics, marketers can anticipate consumer needs, preferences, and behaviors with unprecedented precision. AI-powered persona modeling
In an increasingly volatile global environment, supply chains are no longer shaped solely by market forces or operational efficiency. Instead, they are being fundamentally reshaped by geopolitical shifts, policy interventions, and rapid technological change. Organizations today must rethink how they design, manage, and adapt their supply networks to remain competitive and resilient. Policy as a
When the world came to a halt during the first wave of the pandemic, something fascinating happened in the business world. Companies, large and small, started showing up in unexpected ways: from tech firms donating connectivity to brands switching from luxury to lifesaving products, producing hand sanitizers overnight. At a time when fear and uncertainty dominated headlines, a quiet question
A training room in Egypt filled with professionals from different industries, might look like any other. But what happens inside is changing fast. Instead of sitting through long lectures, employees now ask for practical learning they can use right away. They want training that speaks to their reality, not just theories. This is the picture
During the Finomics 2025 stock-market simulation competition at Onsi Sawiris School of Business, Business Forward sat down with Olfat Amer, head of Beltone Academy – the academic arm of Beltone Financial Holding – to explore the future of financial education and the strategic value of partnerships with leading business institutions. Amer brings an extensive background in talent development and
In the continuously shifting world of business, the general rule is to “adapt or perish.” The wise leaders are the ones who live by this statement— to keep up with the changing times is simply not an option, it is the only way to survive. Adapting to change is certainly not an easy task as
The Halal food market has exploded in recent years, driven by a growing Muslim population and new consumer trends. Research firms estimate the global Halal food industry was worth about $2.7 trillion in 2024, and it could more than double by 2033. Rising incomes in Muslim-majority countries and increasing awareness of Halal standards – which guarantee
![[Sustainability & the circular economy]: An emerging pre-owned clothes market in Egypt?](https://businessforwardauc.com/wp-content/uploads/2025/02/hanger_fashion_retail_market_thrift-181783-1024x682.jpg)
A quick browse through Cairo’s middle to high end clothes shops across its high streets and shopping malls may leave many with teary eyes looking at the price tags. Good quality clothing from local and international brands are notoriously known for their hefty prices but Egyptian shoppers looking to wear quality brands are left with
With her book chapter “Open approaches to sharing: Egypt’s independent music – a realm of sharing and creativity,” Nagla Rizk from the American University in Cairo (AUC) aims to answer one question: how can independent music be nurtured and sustained within frameworks and models that reward creativity and enable knowledge-sharing, in a way that reflects
With a hiking inflation hardly hitting Egyptian’s purchasing power, the automotive sector is yet to struggle amid a plethora of national and international obstacles. While the economic repercussions of the pandemic and the Russian-Ukrainian conflict hamper the world economy, the government’s measures to address these challenges have resulted in a protracted crisis in the automotive
