The hype over the past few years in business and economy circles seems to always go back to ecological footprint and environmental impact. Companies and big corporates are urged to find innovative ways to continue growing without levying a heavy impact on the planet, and this is no easy feat in an industrial world that’s […]
As a partner on the AUC School of Business campaign “This is how I moved my #BusinessForward” on responsible business, the Commercial International Bank (CIB Egypt) models responsible business conduct, sharing their adopted action towards the environment. In this presentation of the CIB Ecological Footprint Report, the CIB shows how the bank is reducing its ‘Carbon
Supporting and partnering on the AUC School of Business campaign “This is how I moved my #BusinessForward”, the Coca Cola started off the campaign sharing their own story of integrating the ‘shared value concept’ on three levels: redesigning how the company operates, redefining productivity and cluster development. This concept can be integrated into businesses of
In late 2020, amidst lockdowns that had just started to be a new norm, Business Forward launched its first of a kind digital campaign, “This is how I moved my #BusinessForward”, in which content flew from an audience of business leaders telling the stories of how their companies navigated the pandemic year with all the
As businesses navigate the impact of COVID-19, a vast majority are challenged with how to go about in terms of marketing efforts, speaking to customers, and managing their brands, especially that marketing sits center stage and reflects on how the public perceives the company during difficult times. The COVID-19 outbreak has been drastically affecting businesses,
![When CSR turns into CER [PT2]: How can multinational companies curb their environmental footprint?](https://businessforwardauc.com/wp-content/uploads/2025/02/cer-3.jpg)
This is the second part of the “When CSR turns into CER” series, which focuses on how businesses in Egypt can adjust their business activities to curb their negative environmental impact. Trying to outline the shift from corporate social responsibility (CSR) to corporate environmental responsibility (CER), the series relies on a number of research papers
Over 30% of Egyptians are now officially living under poverty line. The Egyptian government has launched a far-reaching economic reform program that, despite greatly improving macro-economic indicators, has made life harder for most Egyptians — at least for the time being. The private sector should take this opportunity to step in with increased CSR spending.
![When CSR turns into CER [PT1]: Who monitors environmental impact in Egypt?](https://businessforwardauc.com/wp-content/uploads/2025/02/CER-1-e1567930443557-3-1024x576.jpg)
This is the first part of the “When CSR turns into CER” series, which focuses on how businesses in Egypt can adjust their business activities to curb their negative environmental impact. Trying to outline the shift from corporate social responsibility (CSR) to corporate environmental responsibility (CER), the series relies on a number of research papers
Acts of philanthropy are commonplace in developing countries – such as Egypt and most parts of Africa – where major development problems continue to unfold. From that, coming up with innovative and sustainable solutions to pressing societal dilemmas lies at the forefront of the entrepreneurial landscape in the said countries. As Eric Ries’ lean startup
Amidst searching for sustainable profitability, Egyptian businesses are now taking upon corporate social responsibility (CSR) as an income-generating method that works far beyond a philanthropic concept in efforts to attract investors and maintain a strong brand image. Economic expert and associate professor of marketing at the American University in Cairo (AUC) Department of Management Hamed
Emirates Foundation underwent a restructuring a few years ago to adopt a Venture Philanthropy approach, and in the process, it condensed its core departments and restructured its organizational hierarchy to create a more cohesive direction. According to a case study conducted by the American University in Cairo’s (AUC) John D. Gerhart Center for Philanthropy, Civic
