COVID-19 has indeed exposed the existing vulnerabilities of the world, but it also shed light on models [...]
Marketing in crises
Marketing in crisis and recession: how should businesses communicate in the pandemic?
As businesses navigate the impact of COVID-19, a vast majority are challenged with how to go about [...]
CSR and Sustainable Development
How can businesses operating in Egypt ensure their CSR activities achieve sustainable development?
With poverty rates having reached over 30% this year according to the Egyptian government's statistics, the importance [...]
CSR
Moving from donations to triple bottom line: How CSR in Egypt has shifted
Amidst searching for sustainable profitability, Egyptian businesses are now taking upon corporate social responsibility (CSR) as an [...]
