To keep up with a fast-changing, increasingly digital reality, marketing needs to consistently uphold purpose and add [...]
Marketing
What do post-COVID marketers need to be aware of? PR Smith advises
Marketing guru Paul R. Smith is the founder of the globally renowned SOSTAC framework, an international speaker, [...]
Digital marketing
Some gaps and potentials evident in the first local report on digital marketing in Egypt
In a world where digital transformation is a clear route being taken by governments, organizations and individuals, [...]
