Entrepreneurship

Transcending marketing challenges in the post-pandemic world
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Transcending marketing challenges in the post-pandemic world

Black Friday Sales taking place this month are taking their toll on Cairo’s e-commerce sites. The sales rash is contagious, not only to consumers, but also to marketers. The season is a win-win, where customers need to leverage this one-time opportunity to buy their needs at discounted prices, and merchants get to acquire customers and […]

5 Egyptian startups spearheading local sustainability efforts
Passion Projects

5 Egyptian startups spearheading local sustainability efforts

Every year, the American University in Cairo (AUC) School of Business’s very own startup accelerator, Venture Lab (V-Lab) features dozens of the most exciting startups working in a variety of industries and sectors. The environment and climate action are very high on the global agenda, which makes it no surprise that this year featured a

How can Egypt’s agri-business sector overcome long running chronic issues?
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How can Egypt’s agri-business sector overcome long running chronic issues?

According to a recently published report by the United Nations Industrial Development Organization (UNIDO), Egypt’s agricultural business (agri-business) sector, which includes agriculture and food processing, contributes 24.5 percent to the country’s Gross Domestic Product (GDP) and 23.2 percent to labor value added. 78.3 percent of food processing takes place in Lower Egypt, while 30.2 percent

How 'entrepreneurial universities' are tackling the effects of COVID-19 in Egypt
Perspectives

How ‘entrepreneurial universities’ are tackling the effects of COVID-19 in Egypt

The term “entrepreneurial universities” was coined nearly four decades ago to describe universities that effectively deliver on generating responsible knowledge outside of academic environments, and that work to uphold the social and economic well-being of their community. This ‘triple helix’ model was developed to depict the relationship between academia, industry and government. Since then, many

8 Egyptian businesses creatively adapting to the COVID-19 outbreak
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8 Egyptian businesses creatively adapting to the COVID-19 outbreak

The biggest threat to global economy since the 2008 financial crisis, the novel Coronavirus (COVID-19) has proven to be vicious and resilient, with no signs of abating anytime soon. Faced with such powerful, invisible enemy, businesses across the world have been hit hard. Big conglomerates and corporations may have deep enough pockets to weather the storm,

Food and beverage carts in New Cairo: The challenges
Industry Insights

Food and beverage carts in New Cairo: The challenges

A short drive around just a few of New Cairo’s main causeways will show no shortage of street carts selling a variety of foods and beverages. While such sights are an inextricable part of the urban fabric of Egypt’s towns and cities, their presence in relatively new desert satellite cities such as New Cairo still

Are social enterprises a worthwhile investment?
Passion Projects

Are social enterprises a worthwhile investment?

Established in 1981, Ashoka is one of the world’s leading international non-profit organizations that supports social entrepreneurs. Through their unique fellowship program, Ashoka searches the globe for innovative social entrepreneurs bringing significant positive change to their community. Through a rigorous vetting process, Ashoka selects social entrepreneurs to become a fellow of the organization. The Ashoka

2 minutes with Sameh Saleh: Behind the scenes of Harmonica’s acquisition
Perspectives

2 minutes with Sameh Saleh: Behind the scenes of Harmonica’s acquisition

The biggest story currently making the rounds in Egypt’s entrepreneurship ecosystem is Egyptian matchmaking app Harmonica’s acquisition by Match Group, the mother company of matchmaking and dating services OkCupid, Tinder, Plentyoffish and others.  Harmonica, as an app, promises a serious matchmaking for singles in the Middle East to connect with respect to traditions and culture.

AI
Passion Projects

AI, VR, fintech, the cloud: 9 Egyptian startups to watch

It is the startup season once again. Like every year, the last few months of the closing fiscal year host an array of demo days of Egypt’s different incubators and accelerators, graduating new cycles of startups and getting ready for the next one. This time around, the startups that graduated from AUC Venture Lab, Flat6Labs

2 minutes with Donna Kelley: Why there are more entrepreneurs in Emerging Markets
Perspectives

2 minutes with Donna Kelley: Why there are more entrepreneurs in Emerging Markets

Studies have shown that entrepreneurship in developing countries is usually necessity-driven. In Egypt, for instance, 73% of the population thinks that entrepreneurship is a good career choice, according to the latest Global Entrepreneurship Monitor (GEM) Egypt report, mainly due to the lack of job and growth opportunities. In developing countries, the situation is different. On

2 minutes with Abdelhameed Sharara: Unearthing disguised potential in RiseUp
Perspectives

2 minutes with Abdelhameed Sharara: Unearthing disguised potential in RiseUp

In recent years, multiple entities have been working to improve the entrepreneurial ecosystem in Egypt. With Cairo under the microscope, resources are often allocated to the country’s capital – hence, leaving other parts of Egypt almost unremembered. Having been in Cairo since 2013 and establishing itself as one of the biggest entrepreneurial summits in the

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