On Trends

How local fashion is growing and surviving in Egypt

When we think of locally-designed and manufactured clothes in the 90s in Egypt, an image of a brick-and-mortar florescent-lit store comes to mind. At least that’s the prevalent image from early childhood (we hear you millennials). Older generations would probably remember the good times of ‘Bata’ when they hear ‘local fashion’; the popular, cheap locally-manufactured […]