Marketing guru Paul R. Smith is the founder of the globally renowned SOSTAC framework, an international speaker, [...]
Digital media
The dazzling rise of Clubhouse: Is there a business potential?
The exclusive, invite only, Silicon Valley obsession "Clubhouse" has become the elitist trending social media application worldwide. [...]
Marketing in crises
Marketing in crisis and recession: how should businesses communicate in the pandemic?
As businesses navigate the impact of COVID-19, a vast majority are challenged with how to go about [...]
