With her book chapter “Open approaches to sharing: Egypt’s independent music – a realm of sharing and creativity,” Nagla Rizk from the American University in Cairo (AUC) aims to answer one question: how can independent music be nurtured and sustained within frameworks and models that reward creativity and enable knowledge-sharing, in a way that reflects […]
In today’s competitive world, one might think that an Ivy League university degree coupled with a lot of hard work and a yearly outstanding performance evaluation will definitely get you where you want and help you secure your leaps into the echelons of the organizational ladder. If that’s what you think, well think again, as
With social media having become an essential tool for professionals in today’s work environment, it’s almost hard to imagine that two decades ago, it barely existed. Back then, Six Degrees was the first recognized social medial network with about one million profiles. Today Facebook is the king of social media platforms; according to Forbes, Facebook
This is the abridged version. For the full version that was published on October 24, 2021, click here. A recent joint study between the American University in Cairo (AUC) and the Egyptian Chinese University found that online fake news increased levels of consumer distrust among those surveyedThe COVID-19 pandemic brought about unprecedented consumption of media,
A joint study between the American University in Cairo (AUC) and the Egyptian Chinese University aimed to assess the impact of fake news and knowledge mismanagement on social media on consumer distrust among Egyptian millennials and Generation Z during the COVID-19 pandemic. The study found that online fake news did indeed increase levels of consumer
In a world where digital transformation is a clear route being taken by governments, organizations and individuals, digital marketing becomes a critical strategy through which products, services and even ideas reach their potential consumer base. Yet, in Egypt, digital marketing is a discipline on which data and knowledge is still growing. In an effort to
Your sales funnel is a powerful way to lead prospective customers through a powerful buyer’s journey that can help them see the value in your products and services and instill customer loyalty. Almost every business has its secret sauce sales funnel strategy, but these are several ways you can do better. A well-designed sales funnel
There has been a rapidly growing trend of influencer marketing for the past few years. Many businesses and industries are leveraging the power of influencer marketing to gain more exposure, engage with the audience, and sell their services and products. As the world is becoming more digital and people are consuming social media more than
Business Forward celebrated its first anniversary on December 3 under the umbrella theme of The DNA of Egypt’s real economy: A look forward. In her talk, founding director of the Access to Knowledge for Development Center (A2K4D) Nagla Rizk examines the interplay between the centripetal and centrifugal forces in the age of the digital economy,
Podcasts are witnessing a rise in the United States, with statistics proving that they are gulping good shares and rates from the media market in the country. Some 64 percent of Americans are aware of what podcasts are and the rates of listeners are growing steadily every year, according to Statista website. In the Middle
When launching the same product in different markets, it may be difficult to pertain to customers due to cultural differences between countries and nations. Business Forward sits down with European President-Designate, professor of marketing, global advisor at China Europe International Business School (CEIBS) and former dean of INSEAD Dipak Jain to gain some insight on
With her book chapter “Open approaches to sharing: Egypt’s independent music – a realm of sharing and creativity,” Nagla Rizk from the American University in Cairo (AUC) aims to answer one question: how can independent music be nurtured and sustained within frameworks and models that reward creativity and enable knowledge-sharing, in a way that reflects
