COVID-19 has indeed exposed the existing vulnerabilities of the world, but it also shed light on models [...]
2020 Business Forum at AUC
AUC School of Business to Host its Biggest Business Forum Next Week
On February 9, the 3-day Business Forum by the American University in Cairo's (AUC) School of Business [...]
CSR and Sustainable Development
How can businesses operating in Egypt ensure their CSR activities achieve sustainable development?
With poverty rates having reached over 30% this year according to the Egyptian government's statistics, the importance [...]
Base of the pyramid
The Base of the Pyramid (BoP): What is it and why is it important?
According to the Encyclopaedia Britannica, Base of the Pyramid (BoP) is a term in the field of [...]
