“Like anything that can be used as an aiding tool, social media algorithms can [...]
Why is personal branding important and how to make it unique?
Listen to the article In today's competitive world, one might think that an Ivy [...]
Etiquette 2.0: Do’s and Don’ts on social media for professionals
With social media having become an essential tool for professionals in today’s work environment, it’s almost hard [...]
Fake news contributes to higher consumer distrust, Egypt study says (Abridged version)
This article is the abridged version. For the full version that was published on October 24, 2021, [...]
Fake news contributes to higher consumer distrust, Egypt study says
A joint study between the American University in Cairo (AUC) and the Egyptian Chinese University aimed to [...]
Understanding the rising influence of social media community groups
Listen to the article It is no news that with people spending more and [...]
The dazzling rise of Clubhouse: Is there a business potential?
The exclusive, invite only, Silicon Valley obsession "Clubhouse" has become the elitist trending social media application worldwide. [...]
Five industries dominate Egypt’s Facebook sphere, but are they doing it right?
With 36 million users, Facebook is the most popular social media channel in Egypt, and it is [...]