The AUC School of Business offers a wide range of graduate and undergraduate programs centered on the themes of entrepreneurship, family business, responsible business and economic development. As the school’s knowledge portal, Business Forward highlights the latest developments and trends happening within these broader themes through diverse content covering different fields and industries.
Entrepreneurship
Responsible Business
Family Business
Economic Development
The AUC School of Business offers a wide range of graduate and undergraduate programs centered on the themes of entrepreneurship, family business, responsible business and economic development. As the school’s knowledge portal, Business Forward highlights the latest developments and trends happening within these broader themes through diverse content covering different fields and industries.
Entrepreneurship
Responsible Business
Family Business
Economic Development
Entrepreneurship
Why is personal branding important and how to make it unique?
Listen to the article In today's competitive world, one might think that an Ivy League university degree coupled with a lot of hard work and a yearly outstanding performance evaluation will definitely [...]
Beauty in the age of digital transformation: solutions for busy women
A day in the life of a busy working woman, a stressed stay-at-home mom, a young lady working a full-time job, and a female university student busy with exams isn’t all that different. No matter [...]
When does a startup stop starting? The case of Swvl
“Startups are young companies founded to develop a unique product or service, bring it to market and make it irresistible and irreplaceable for customers,” says an article by Forbes. Startups differentiate themselves from other companies [...]
Responsible Business
Electric vehicles: a future fraught with challenges, and clean air
A cloud made up of an incredible amount of dust and car exhaust covers the midday sky of Cairo. Smog is everywhere, you will certainly be coughing a few times if you’re a pedestrian on [...]
The Principles of Responsible Management Education Chapter Africa moves us closer to the SDGs
The New York-based United Nations Global Compact Principles of Responsible Management Education (PRME) was the subject of one of the sessions of the AUC Business Forum held last month, with panelists including members PRME Secretariat [...]
Closing ceremony of social responsibility campaign awards responsible business models
Inside Ewart Hall at the AUC Tahrir Campus, on March 30, 2022, the closing ceremony of the AUC School of Business’s campaign on responsible business ‘This is how I moved my #BusinessForward’ took place, with [...]
Family Business
[Podcast] Resolving family business challenges in 2023: Pharco in ICC
Listen to the article Family businesses are the backbone of world economies, and they often deal with many layers of challenges in addition to the usual challenges. For example, they rarely continue past the [...]
Financing in family business: the past and present
Listen to the article Family businesses in Egypt have been the backbone of the country's economy for generations, contributing significantly to GDP and employing a large percentage of the workforce. These businesses [...]
Studying family business histories helps understand their struggles
Listen to the article Family businesses are a driving force of many economies around the world. Some of these businesses have a rich, multi-generational legacy that comes with their names. However, the [...]
Economic Development
The Ras Al-Hekma deal: solution or sedative?
Solving a problem entails solving root causes, not symptoms. Solving a problem is reliant on accurate diagnosis. Missing the big picture hurdles accurate diagnosis. Economics is never separate from politics. The symptoms of [...]
Currency devaluation: confronting rumors and anticipating responses
“Egypt would bleed reserves protecting the EGP,” IMF Managing Director Kristalina Georgieva said to Bloomberg on October 5, 2023. She did not mention future currency devaluations, though their inevitability could easily be read [...]
External debt primer: Why and when is it relevant for Egyptian businesses?
Listen to the article The foreign currency crunch featured high in the Egyptian economic news beat. Analysts across the board tracked its origin to the external debt. At the same time, privatization [...]