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Marwa Abbas talking to the camera
On Trends

IBM’s Marwa Abbas on Leadership, Innovation, and Tech

In this exclusive interview, Marwa Abbas, General Manager and Technology Leader at IBM Egypt, shares her insights on innovation, leadership and the evolving role of technology in shaping business and society in Egypt and the region. Abbas offers a powerful perspective on what it takes to lead at the forefront of change.

Snapshot
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Egypt’s Economy Snapshot 2025

Take a deep dive into the key trends shaping Egypt’s economy. From opportunities to challenges, this video gives you a clear and concise look at the forces driving the country’s business and economy landscape. It highlights Egypt’s recovery from the 2023/24 downturn through structural reforms, currency flotation, and substantial external financing from international partners. Growth

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Perspectives

Business Forward Annual Event 2025 | Recap

Relive moments from the Seventh Edition of the Business Forward Annual Event, Future Forward: Inspiring Business in 2025. This year, the event offered an overview of Egypt’s current economic affairs with a focus on the private sector. Featuring discussions from some of Egypt’s most prominent players in the business landscape, the event was an opportunity

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Ethical Concerns in Data Science: Insights from Mohamed Youssef

Data Scientists tackle many issues relating to ethics on a daily basis. Be it data protection, model biases or privacy matters, Data Science is a sensitive field where the way information is handled and collected makes all the difference. In this interview, Mohamed Youssef, Corporate Data Science Lead at EFG Holding talks about the ethics

Passion Projects

AI-Powered Marketing: Insights from Nour Eldin Zoghly

 Artificial Intelligence (AI) is set to play a significant role in influencing the content consumed by audiences and customers. Scale by AI, one of the Spring 2024 cohort graduates of AUC Venture Lab, an AI startup aiming to provide a fully functional Marketing team powered by AI. In this interview, co-founder, Nour Eldin Zoghly

Culture Fit or Culture Faux Pas? The Dangers of Hiring Your Clone
Passion Projects

Arabizing AI Education: Insights from Muhammed Ali

AlCamp, one of the Spring 2024 cohort graduates of AUC Venture Lab, an AI startup on a mission to make learning Artificial Intelligence (AI) tools more accessible. Currently, most educational material available on AI is in English; in this interview, Muhammed Ali, co-founder of AlCamp explains how the startup is opening up doors for AI

Passion Projects

The Future of Solar Energy in Egypt: Insights from Ramez George

EFIKA, one of the participants of AUC Venture Lab Spring 2024 Cohort and solar energy developer start-up aiming to provide efficient solutions. In this insightful interview, Ramez George, co-founder of EFIKA explains the operations of the startup and what their team wants to change in the solar energy industry in Egypt.

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