Listen to the story of Menatec, an Egyptian adhesives company, from its second-generation CEO Hakim Meshreki who combines both the practical family business experience with the academic and research perspective about family business. Meshreki, also an assistant professor of marketing at the AUC School of Business, and the academic director of the CEMS master’s in international management program, speaks to Business Forward in a candid conversation about the challenges, dilemmas and learnings and solutions for managing family businesses.
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