It is no news that with people spending more and more of their time on digital platforms, [...]
Q&A with the public policy firm that helped shape Egypt’s data privacy law
In the summer of 2020, the Egyptian parliament passed the Personal Data Protection Law, the first law [...]
The transformation of tourism: special Q & A with Withlocals
With a vision of personalized traveling at scale rather than mass tourism, Withlocals was established in 2013 [...]
How to work towards an equitable healthcare system in Egypt
The health of any economy stems from the actual physical health of its citizens. Around the world, [...]
Inside Egypt’s healthcare sector: a decade of changes
Healthcare investment has never been a higher priority for the world. In Egypt, even before the COVID-19 [...]
The future of business education between irrelevance and reinvention
What makes a good education? There are possibly endless answers to this question. But what’s definite is [...]
Aqua Chiara Egypt: Pivoting in the high-end water filter market
While an undergrad, Ahmed Abdel Monem Abdou was already selling water filters he bought from wholesalers. Studying [...]
Some gaps and potentials evident in the first local report on digital marketing in Egypt
In a world where digital transformation is a clear route being taken by governments, organizations and individuals, [...]
Transcending marketing challenges in the post-pandemic world
Black Friday Sales taking place this month are taking their toll on Cairo’s e-commerce sites. The sales [...]
Egypt’s Black Friday: Paradise for customers and calculated loss for businesses
It seems like only yesterday when Black Friday was only a concept we became familiar with in [...]