While an undergrad, Ahmed Abdel Monem Abdou was already selling water filters he bought from wholesalers. Studying [...]
Digital marketing
Some gaps and potentials evident in the first local report on digital marketing in Egypt
In a world where digital transformation is a clear route being taken by governments, organizations and individuals, [...]
Marketing post-covid
Transcending marketing challenges in the post-pandemic world
Black Friday Sales taking place this month are taking their toll on Cairo’s e-commerce sites. The sales [...]
FinTech startups
Egypt’s Black Friday: Paradise for customers and calculated loss for businesses
It seems like only yesterday when Black Friday was only a concept we became familiar with in [...]
Gender diversity
Women in male-dominated industries [Pt3]: The business case for gender diversity
In part one and part two of this series, we dived into the experiences of young women [...]
Sports investment in Egypt
The trials and tribulations of sports investments in Egypt: Exclusive with Saif Al Assiouty
Football in Egypt is tricky business. Scratch that, football in Egypt is actually rarely seen as a [...]
Gender diversity
Women in male-dominated industries [Pt 2]: Male allyship and how to boost gender diversity
In the first part of this series, Business Forward spoke to Farah and Nour* about the challenges [...]
Sustainability & the circular economy
[Sustainability & the circular economy]: An emerging pre-owned clothes market in Egypt?
A quick browse through Cairo’s middle to high end clothes shops across its high streets and shopping [...]
Gender diversity
Women in male-dominated industries: Two women tell of their experiences and challenges [Pt 1]
According to the latest national figures as reported by the International Labour Organization (ILO), in 2018, the [...]
EdTech
An infant market: How can Edtech reach its full potential in Egypt?
For many, the word education is synonymous with teachers, lecturers, books and classrooms. In the traditional mindset, [...]
