It is no news that with people spending more and more of their time on digital platforms, [...]
Personal Data Protection Law
Q&A with the public policy firm that helped shape Egypt’s data privacy law
In the summer of 2020, the Egyptian parliament passed the Personal Data Protection Law, the first law [...]
Tourism
The transformation of tourism: special Q & A with Withlocals
With a vision of personalized traveling at scale rather than mass tourism, Withlocals was established in 2013 [...]
Healthcare equity in Egypt
How to work towards an equitable healthcare system in Egypt
The health of any economy stems from the actual physical health of its citizens. Around the world, [...]
Healthcare
Inside Egypt’s healthcare sector: a decade of changes
Healthcare investment has never been a higher priority for the world. In Egypt, even before the COVID-19 [...]
Future of business education
The future of business education between irrelevance and reinvention
What makes a good education? There are possibly endless answers to this question. But what’s definite is [...]
Business strategy
Aqua Chiara Egypt: Pivoting in the high-end water filter market
While an undergrad, Ahmed Abdel Monem Abdou was already selling water filters he bought from wholesalers. Studying [...]
Digital marketing
Some gaps and potentials evident in the first local report on digital marketing in Egypt
In a world where digital transformation is a clear route being taken by governments, organizations and individuals, [...]
Marketing post-covid
Transcending marketing challenges in the post-pandemic world
Black Friday Sales taking place this month are taking their toll on Cairo’s e-commerce sites. The sales [...]
FinTech startups
Egypt’s Black Friday: Paradise for customers and calculated loss for businesses
It seems like only yesterday when Black Friday was only a concept we became familiar with in [...]
