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Business Forward Annual Event – Future Forward: Inspiring Business in 2025

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Featured Stories

For years, business schools were expected to prepare students for the market through strong academic foundations, technical knowledge, and structured learning environments. Today, that is no longer enough. Industries are

Education, Business Schools, Corporate Partnerships

Why Business Schools Need Corporate Partnerships to Stay Relevant

When the world came to a halt during the first wave of the pandemic, something fascinating happened in the business world. Companies, large and small, started showing up in unexpected

Global Markets, CSR, Crisis

Mind Over Heart? How We Really Respond to Responsible Business in Times of Crisis

There is a common assumption in the development sector that funding automatically leads to impact. More grants, bigger budgets, and international partnerships are often treated as indicators of success. Yet

NGOs, Funding, Change

When Funding Is Not the Problem

We are living in a moment where artificial intelligence is no longer a distant concept. It is a tool in every boardroom, inbox, and workflow. But familiarity does not equal

Beyond the Algorithm: Five Truths Every Leader Must Know About AI

In a world that often celebrates startups and corporate giants as the main engines of growth, family businesses in Africa are quietly, and powerfully, shaping the region’s path toward sustainable

Family Business, Africa, Legacy

Family Businesses as Change Agents in Africa: Building Legacies that Last

Generation Alpha, born between 2010 and 2025, represents the first generation to grow up entirely immersed in technology. These digital natives see tech and artificial intelligence (AI) not as tools,

Technology, Gen Alpha, Gen-A

Gen Alpha: Redefining Education for the Digital Natives

In an increasingly volatile global environment, supply chains are no longer shaped solely by market forces or operational efficiency. Instead, they are being fundamentally reshaped by geopolitical shifts, policy interventions,

Global Trade, Supply chains, Geopolitics

Building Resilient Supply Chains in an Era of Geopolitical Uncertainty

In a business world dominated by growth metrics, customer acquisition, and conversion rates, the idea of marketing for social change can sound almost idealistic. Yet as global challenges, from

marketing, social marketing, strategy

Marketing for the Public Good: Why Social Marketing Deserves a Seat at the Strategy Table

When AI enters the conversation, many imagine dystopian futures: machines making decisions without humans, autonomous systems controlling critical aspects of our lives. The immediate risk, however, is not AI itself;

AI, Training, Skills

Leading with AI: Why Humans Must Remain in the Driver’s Seat

Artificial Intelligence is redefining marketing in the era of hyper-personalization, transforming how brands understand, reach, and engage consumers. From Traditional Segmentation to Hyper-Personalization The shift from demographic-based segmentation to dynamic,

AI, marketing, Adaptability

AI-Powered Marketing: Redefining the Consumer Journey

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INDUSTRY INSIGHTs

Across Africa, sustainability is no longer an abstract concept or a distant aspiration. It is an economic reality. The continent faces some of the world’s most pressing sustainability challenges, from

sustainability, Africa, Business Schools

Sustainability in Africa: Why Business Schools Must Help Shape the Future

During the Finomics 2025 stock-market simulation competition at Onsi Sawiris School of Business, Business Forward sat down with Olfat Amer, head of Beltone Academy – the academic arm of Beltone

Education and Skills Development, Partnerships, Beltone Academy

One-on-One with Olfat Amer, Head of Beltone Academy: The Future of Financial Education

In the continuously shifting world of business, the general rule is to “adapt or perish.” The wise leaders are the ones who live by this statement— to keep up with

Entrepreneurship, Thought Leadership

Visionary Leadership in Times of Complexity: Innovation, Inclusion and the Road Ahead

The Halal food market has exploded in recent years, driven by a growing Muslim population and new consumer trends. Research firms estimate the global Halal food industry was worth about

Global Markets, Market Trends, F&B Sector

Halal Food: A Global Market Beyond Faith

A quick browse through Cairo’s middle to high end clothes shops across its high streets and shopping malls may leave many with teary eyes looking at the price tags. Good

Climate Action, sustainability, Circular Economy

[Sustainability & the circular economy]: An emerging pre-owned clothes market in Egypt?

With her book chapter “Open approaches to sharing: Egypt’s independent music – a realm of sharing and creativity,” Nagla Rizk from the American University in Cairo (AUC) aims to answer

Media, Communication, Intellectual Property

Egypt’s independent music scene: How artists and consumers perceive copyright in the digital era

All INSIGHT

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[Infographic] Latest Women on Boards report reflects a positive movement

The women on boards indicator has improved between 2019 and 2020, reflecting a positive movement towards achieving Egypt’s vision 2030 and SDG goals. However, only 13 percent of board members

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[Infograph] Egypt’s economy #10YearChallenge: Comparing 2007-2008 and 2017-2018

With the #10YearChallenge taking Facebook by storm and timelines being flooded with people posting pictures of themselves ten years ago, Dcode for Economic and Financial Consulting decided to create an