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when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries …

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when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries …

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when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries …

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Business Forward Annual Event – Future Forward: Inspiring Business in 2025

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AI in Academic Research: Balancing Innovation with Responsibility

Generation Alpha, born between 2010 and 2025, represents the first generation to grow up entirely immersed in technology. These digital natives see tech and artificial intelligence (AI) not as tools,

Technology, Gen Alpha, Gen-A

Gen Alpha: Redefining Education for the Digital Natives

The old proverb says, “It takes a village to raise a child,” but what does it take to raise an idea from the ground up? Ideas are valuable, but only

Innovation, Education and Skills Development

LRNOVA: A Startup Story on the Passion for Training

Scale by AI, an Egyptian start-up, originally the brainchild of Computer Engineer and Marketeer, Nour Eldin Zoghly. In December 2023, Zoghly joined forces with his good friend, Electrical Engineer and

Digitalization, Entrepreneurship, Technology

It Takes two to Start-up: the Story of Scale by AI

In family businesses, love and legacy often sit side by side at the dinner table, and sometimes, so do conflict and chaos. At a recent workshop titled “Build a Killer

Succession, Family Business, Leadership

From Hero to Mentor: Building a Killer Family Business Without Killing the Family

Generative AI has transformed the way we work, learn, and lead. While AI can produce content, analyze data, and generate insights at remarkable speed and scale, it is not a

Technology, AI, Work

Redefining Work: Thriving in a Generative AI World

There is a new kind of influencer taking over social media feeds. Perfectly styled, always available, and never aging, they are not human at all. They are virtual influencers created

AI, Social Media, Digital Influencers

The Human vs. the Machine: What Really Drives Influence Online?

In a world that often celebrates startups and corporate giants as the main engines of growth, family businesses in Africa are quietly, and powerfully, shaping the region’s path toward sustainable

Family Business, Africa, Legacy

Family Businesses as Change Agents in Africa: Building Legacies that Last

In a business world dominated by growth metrics, customer acquisition, and conversion rates, the idea of marketing for social change can sound almost idealistic. Yet as global challenges, from

marketing, social marketing, strategy

Marketing for the Public Good: Why Social Marketing Deserves a Seat at the Strategy Table

For decades, capitalism has been built on a simple premise: growth fuels prosperity. Yet as environmental pressures intensify and inequalities widen, economists, investors, and policymakers are increasingly questioning whether the

Regenerative, Capitalism, Corporate

Is Regenerative Capitalism Possible? Rethinking the Future of Growth

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INDUSTRY INSIGHTs

Across Africa, sustainability is no longer an abstract concept or a distant aspiration. It is an economic reality. The continent faces some of the world’s most pressing sustainability challenges, from

sustainability, Africa, Business Schools

Sustainability in Africa: Why Business Schools Must Help Shape the Future

Artificial Intelligence is redefining marketing in the era of hyper-personalization, transforming how brands understand, reach, and engage consumers. From Traditional Segmentation to Hyper-Personalization The shift from demographic-based segmentation to dynamic,

AI, marketing, Adaptability

AI-Powered Marketing: Redefining the Consumer Journey

In an increasingly volatile global environment, supply chains are no longer shaped solely by market forces or operational efficiency. Instead, they are being fundamentally reshaped by geopolitical shifts, policy interventions,

Global Trade, Supply chains, Geopolitics

Building Resilient Supply Chains in an Era of Geopolitical Uncertainty

When the world came to a halt during the first wave of the pandemic, something fascinating happened in the business world. Companies, large and small, started showing up in unexpected

Global Markets, CSR, Crisis

Mind Over Heart? How We Really Respond to Responsible Business in Times of Crisis

A training room in Egypt filled with professionals from different industries, might look like any other. But what happens inside is changing fast. Instead of sitting through long lectures, employees

L&D, HR, Trends

Reshaping Corporate Learning in Egypt: From Training to Transformation

During the Finomics 2025 stock-market simulation competition at Onsi Sawiris School of Business, Business Forward sat down with Olfat Amer, head of Beltone Academy – the academic arm of Beltone

Education and Skills Development, Partnerships, Beltone Academy

One-on-One with Olfat Amer, Head of Beltone Academy: The Future of Financial Education

In the continuously shifting world of business, the general rule is to “adapt or perish.” The wise leaders are the ones who live by this statement— to keep up with

Entrepreneurship, Thought Leadership

Visionary Leadership in Times of Complexity: Innovation, Inclusion and the Road Ahead

The Halal food market has exploded in recent years, driven by a growing Muslim population and new consumer trends. Research firms estimate the global Halal food industry was worth about

Global Markets, Market Trends, F&B Sector

Halal Food: A Global Market Beyond Faith

A quick browse through Cairo’s middle to high end clothes shops across its high streets and shopping malls may leave many with teary eyes looking at the price tags. Good

Climate Action, sustainability, Circular Economy

[Sustainability & the circular economy]: An emerging pre-owned clothes market in Egypt?

With her book chapter “Open approaches to sharing: Egypt’s independent music – a realm of sharing and creativity,” Nagla Rizk from the American University in Cairo (AUC) aims to answer

Media, Communication, Intellectual Property

Egypt’s independent music scene: How artists and consumers perceive copyright in the digital era

All INSIGHT

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[Infographic] Latest Women on Boards report reflects a positive movement

The women on boards indicator has improved between 2019 and 2020, reflecting a positive movement towards achieving Egypt’s vision 2030 and SDG goals. However, only 13 percent of board members

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[Infograph] Egypt’s economy #10YearChallenge: Comparing 2007-2008 and 2017-2018

With the #10YearChallenge taking Facebook by storm and timelines being flooded with people posting pictures of themselves ten years ago, Dcode for Economic and Financial Consulting decided to create an