Deploying the Right AI, the Right Way: A Methodological Perspective
Inclusive Digital Transformation: A Pathway to Sustainable Development
Marketing for the Public Good: Why Social Marketing Deserves a Seat at the Strategy Table
When Calm Markets Hide the Storm: Why Industries Crash Together More Than They Rise
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Featured Stories
In Egypt, family businesses are the backbone of the economy. They account for nearly 70–80% of national income, driving growth, employment, and legacy across generations. Yet behind many success stories
- November 9, 2025
- 4 MIN / READ
In a world that often celebrates startups and corporate giants as the main engines of growth, family businesses in Africa are quietly, and powerfully, shaping the region’s path toward sustainable
- November 9, 2025
- 4 MIN / READ
There is a new kind of influencer taking over social media feeds. Perfectly styled, always available, and never aging, they are not human at all. They are virtual influencers created
- January 25, 2026
- 4 MIN / READ
For years, cryptocurrencies have dominated headlines as speculative assets and financial disruptors. But what if their biggest impact is not on money, but on ideas? A new wave of research
- January 5, 2026
- 4 MIN / READ
Egypt’s story is one of enormous potential. With one of the region’s youngest and largest populations, the country’s workforce could be a powerful engine for growth at home and abroad.
- September 18, 2025
- 4 MIN / READ
It turns out happiness really does pay, even if it pays a little less. A new survey by CEMS, the Global Alliance in Management Education, found that 53% of young
- October 20, 2025
- 4 MIN / READ
Over the past nine years, Egypt has taken significant strides in improving gender diversity in corporate boardrooms. According to the 2024 Women on Boards Annual Monitoring Report released by the
- August 4, 2025
- 4 MIN / READ
Conflicts rarely remain confined to their geographic borders. Their economic consequences often travel far beyond the battlefield, influencing trade flows, financial markets, and strategic industries. The October 2023 Israel-Hamas conflict
- April 28, 2026
- 4 MIN / READ
In the continuously shifting world of business, the general rule is to “adapt or perish.” The wise leaders are the ones who live by this statement— to keep up with
- August 4, 2025
- 4 MIN / READ
Step inside any industrial zone in Egypt, and one truth quickly emerges: energy is the invisible force shaping performance. From steel and cement plants to small workshops producing furniture, plastics,
- January 11, 2026
- 4 MIN / READ
INDUSTRY INSIGHTs
For years, business schools were expected to prepare students for the market through strong academic foundations, technical knowledge, and structured learning environments. Today, that is no longer enough. Industries are
- May 19, 2026
- 4 MIN / READ
Across Africa, sustainability is no longer an abstract concept or a distant aspiration. It is an economic reality. The continent faces some of the world’s most pressing sustainability challenges, from
- April 9, 2026
- 4 MIN / READ
Artificial Intelligence is redefining marketing in the era of hyper-personalization, transforming how brands understand, reach, and engage consumers. From Traditional Segmentation to Hyper-Personalization The shift from demographic-based segmentation to dynamic,
- February 22, 2026
- 4 MIN / READ
In an increasingly volatile global environment, supply chains are no longer shaped solely by market forces or operational efficiency. Instead, they are being fundamentally reshaped by geopolitical shifts, policy interventions,
- February 22, 2026
- 4 MIN / READ
When the world came to a halt during the first wave of the pandemic, something fascinating happened in the business world. Companies, large and small, started showing up in unexpected
- January 11, 2026
- 4 MIN / READ
A training room in Egypt filled with professionals from different industries, might look like any other. But what happens inside is changing fast. Instead of sitting through long lectures, employees
- October 26, 2025
- 4 MIN / READ
During the Finomics 2025 stock-market simulation competition at Onsi Sawiris School of Business, Business Forward sat down with Olfat Amer, head of Beltone Academy – the academic arm of Beltone
- October 22, 2025
- 4 MIN / READ
The Halal food market has exploded in recent years, driven by a growing Muslim population and new consumer trends. Research firms estimate the global Halal food industry was worth about
- June 11, 2025
- 4 MIN / READ
A quick browse through Cairo’s middle to high end clothes shops across its high streets and shopping malls may leave many with teary eyes looking at the price tags. Good
- May 20, 2024
- 4 MIN / READ
With her book chapter “Open approaches to sharing: Egypt’s independent music – a realm of sharing and creativity,” Nagla Rizk from the American University in Cairo (AUC) aims to answer
- February 25, 2024
- 4 MIN / READ
CHECK ALL INFOGRAPHS
- Future of Work Workplace Human Resources
The women on boards indicator has improved between 2019 and 2020, reflecting a positive movement towards achieving Egypt’s vision 2030 and SDG goals. However, only 13 percent of board members
- Economic Development
With the #10YearChallenge taking Facebook by storm and timelines being flooded with people posting pictures of themselves ten years ago, Dcode for Economic and Financial Consulting decided to create an
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