COVID-19 has indeed exposed the existing vulnerabilities of the world, but it also shed light on models [...]
Should the laws of the free market still hold during times of crises?
The global COVID-19 pandemic has forced many countries across the world to go into partial and full [...]
Could Hand Over make sustainable construction the new norm in Egypt? – Interview with founder Radwa Rostom
Egypt’s urban landscape seems to be in a permanent state of being under construction, with swaths of [...]
How can businesses operating in Egypt ensure their CSR activities achieve sustainable development?
With poverty rates having reached over 30% this year according to the Egyptian government's statistics, the importance [...]
What comes after Egypt’s economic reform? A look forward
On Monday, December 2, 2019, the AUC School of Business hosted the 2019 Anniversary of yours truly, [...]
The Base of the Pyramid (BoP): What is it and why is it important?
According to the Encyclopaedia Britannica, Base of the Pyramid (BoP) is a term in the field of [...]
Should Egypt Follow in India’s Footsteps and Enforce CSR Compliance?
Over 30% of Egyptians are now officially living under poverty line. The Egyptian government has launched a [...]
100-year throwback: How Corona is reviving after a century of confectionary
While the historic importance of the year 1919 is tremendous and has shaped the country, the same [...]
[VIDEO] Sit-down with Dipak Jain: How to overcome cross-cultural barriers when launching a product in different markets
When launching the same product in different markets, it may be difficult to pertain to customers due [...]
A motivational matrix: How to keep employees both satisfied and productive
“Human Resources (HR) departments usually strive to make employees satisfied, but this is not enough because satisfaction [...]