Beanbags have started emerging across startup offices in Egypt, replacing the traditional tables and chairs. But the [...]
Recent Articles by Engy
Inclusive Business
What is inclusive business?
Inclusive business “A well balanced, inclusive business approach, according to certain standards and ideals, is essential [...]
Big Data
What is big data?
Big data “Information is the oil of the 21st century, and analytics is the combustion engine.” – [...]
Gig Economy
What is the gig economy?
Gig economy “The gig economy is empowerment. This new business paradigm empowers individuals to better shape their [...]
Creative Economy
What is the creative economy?
Creative economy “It is sometimes said that where oil was the primary fuel of the 20th century [...]
Frugal Innovation
What is frugal innovation?
Frugal innovation “Frugality is founded on the principle that all riches have limits.” – Edmund Burke Frugal [...]
Entrepreneurship
What are artisan products?
Artisan products Artisan refers to a person or company that makes a high-quality, distinctive product in small [...]
Business of Fitness
Run, swim, cycle, repeat: The TriFactory’s fitness formula
For the fourth year in a row, the Red Sea resort of Sahl Hasheesh will play host [...]
Food & Beverage Business
Selling the culture of Egyptian food, Zooba eyes the global market
When Zooba first opened, the chain was built on the concept of putting a gourmet twist on [...]
Business of Fashion
[VIDEO] Years in the making: Building an economy around fashion in Egypt
What does it take to build an economy around fashion? We asked some of the powerhouses of [...]
